Nancy Hoft Consulting is a training and consulting firm that specializes in effective techniques for communicating with multilingual and multicultural audiences.

About this Web Site
Bibliography: Sources in International Technical Communication
Books that Nancy Hoft authored or contributed to as an author
Case Studies: Participate in a Discussion Group to explore solutions to Cases 1-4.
Consulting Services
Corporate Training
Meet Nancy Hoft: Academic Vita
Public Speaking: Some Handouts
Reading on the Web: International Sites, Web Publishing Sites

Academic Research: ATTW 2002 Paper

Courses and Syllabi: Technical Writing, Int'l Communication

Web Sites of Interest to Scholars: Computer-Mediated Communication, Web-Based Research, Semiotics, Technology, Visual Representation, and more.

Nancy Hoft Consulting
8813 Somerset Boulevard
Fort Myers, FL 33919 USA
Voice: +1 239/313.5488
nhoft@world-ready.com

~ news and activities as of ~
March 2008

featured news about Nancy Hoft Consulting

Upcoming Presentations and Workshops

Saturday, 01 March 2008. Writing for an International Audience. Special Session. Sponsor: American Medical Writers Association (AMWA) Florida Chapter Annual Conferece. Orlando, Florida. How do you write for an international audience whose native language and cultural expractions are different from your own? How do you work with translators? How do you review content that has been translated into a language other than your own? This session offers an overview of answers to these questions and invites you to contribute your own questions and/or solutions.

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Tuesday, 11 March 2008. Writing for Translation. Pre-Conference Seminar. Sponsor: Translation World. Montreal, Canada. Synopsis: The seminar focuses on how translation and translation technologies affect content and design. We review localization, internationalization and globalization issues and methods that are known to reduce translation costs, reduce time-to-market delays associated with the translation and localization of print and online content, and reduce usability problems experienced by non-native readers of English. This is a highly interactive seminar with many exercises and limitless occasions for group discussion.

Thursday, 20 March 2008. Overcoming Cultural Barriers to Global Marketing. Audio Conference. Sponsor: Foreign Exchange Translations. Jean Monnet, the founder of the European Community, once declared, "If I were again facing the challenge to integrate Europe, I would probably start with culture." Culture is the context in which things happen. Whether you develop, market, sell or purchase products for a global audience or interact with people from around the world -- even if they work in the next cubicle -- you must address the issues of culture to be effective. How and why do the needs of people from one country differ from those in a different country? How do you assess this? In this presentation we will examine definitions of culture and consider how cultural differences are expressed. We will then explore the use of tools called cultural models, review the variables that define these models of culture, and weigh their usefulness. We will also discuss how to develop a customized model of culture for your particular context.

Nancy Hoft Consulting is currently offering webinars and audio conferences, in addition to onsite training. Contact Nancy Hoft at nhoft@world-ready.com or call 239/313.5488 for more information.

~ cross-cultural communication ~ localization and globalization ~
~ international user analysis ~ writing and design strategies for multilingual and multicultural information products ~