TOPICS
Outline











See Also: Hiring
Nancy Hoft Consulting


~~~~~~~~~~~~

Executives

Product and Project Managers

Engineering

Sales

Customer Support

Training

Publications

Marketing

Translation

Distribution

Legal

Administrative Staff


~~~~~~~~~~~~
HOME CONTENTS PREVIOUS UP NEXT
NHC Training Banner

Building Successful GlobalizationTeams

This custom seminar focuses on team-building for globalization projects (called localization projects in some contexts). Globalization teams are faced with technical challenges, reliance on third parties, language and cultural differences, geographic and time-zone distances, and business and environmental pressures. Because of these pressures, globalization teams often consist of several functional groups that operate out-of-sync with the team as a whole. As frustration mounts, the localization team's effectiveness suffers, along with the company's ability to compete in a global marketplace. This seminar brings the entire team together to build a dynamic and flexible localization team that can meet both business and user needs. You'll look at the entire context of globalizing a product for sale worldwide, from the international strategy through to product marketing, development, distribution, and support.

This is best taught as a custom seminar developed specifically for your company. The length varies according to your needs. I recommend that entire product teams (or a group of cross-functional representatives) plus their management and international partners attend, and I suggest that the seminar be held off site.

This is the outline for the public version of this seminar.




Outline

Understanding the Economic Context of Globalization
The Birth of the Information Technology Revolution
Global Trends and Technological Innovations from 1970-1990
Some Lessons


Understanding the Cultural Context of the Globalization Project
Understanding Cultural Context of Organizations, Groups, Individual Team Members, and Users
  • Expectations, Assumptions, and Values
  • Misunderstanding and Misinterpretation
Understanding Globalization
What's So Special About Globalization Projects?
Sites of the Unexpected
  • Users
  • Processes
  • Products
  • Partners
An Ideal Globalization Development Cycle


Establishing a Primary Skill Set for the Global Team
Communication Skills
  • Cross-Cultural Communication
  • Language
  • Multi-sensory Design
  • Computer-Mediated Communication
Technology Skills
  • Information Management Technologies
  • Global Communication Technologies
  • Translation Technologies
  • Publishing Technologies
Ideas for Skills Development


Identifying Roles and Responsibilities for the Globalization Team
A Composite of a Globalization Team
  • High-Level Globalization Sponsor
  • Technical Publications Manager
  • Writers
  • Editors
  • Translation/ Localization Coordinator
  • Localization Engineer(s)
  • Usability/ Quality Assurance Contacts
  • Contracts/ Legal/ Compliance Contacts
  • Translators
  • Translation Editors
  • Translation Reviewers
  • Localization Project Manager
  • Distributors/ Sales/ Support Contacts in Target Countries
  • Marketing Contacts
  • Users
Dual Roles and Responsibilities


Working with Third-Parties
The Concept of Partnership
Legal and Contractual Issues
Sources of Strain with Localization Vendors


Cultivating a Milieu of Innovation
Milieu of Innovation Defined
Examples of Milieux of Innovation
Synergy, Value, Interaction, and Innovation
Characteristics of Milieux of Innovation
Creating a Milieu of Innovation for the Globalization Team
~~~~~~~~~~~~~~~~~~~~~
http://www.world-ready.com/tculture.htm -- Revised: 18 FEBRUARY 2002
Copyright © 2002 Nancy Hoft Consulting. All Rights Reserved.
nhoft@world-ready.com

HOME CONTENTS PREVIOUS UP NEXT